Our Journey
Preserving the Beauty of Every Strand
Who we are
Our Story
Olivia and Ruby, two inseparable sisters, have always shared more than just moments of joy: dreams, laughter... and endless struggles with their hair. As active women living in Australia, they knew what it meant to juggle busy days while still wanting to feel beautiful without sacrificing their time.
Like many women, they had tried everything: accessories that pulled at their hair, products that promised miracles but caused more harm than good, and countless mornings wasted trying to tame unruly locks. But nothing really worked.
"We were frustrated with having to choose between damaged hair from heat styling and lifeless hairstyles. It wasn’t fair. We wanted a solution that would protect our hair while simplifying our mornings."
A Simple Idea, Born from Frustration
One evening, after hours of searching for ways to preserve their hairstyles without damaging their hair, Olivia and Ruby had a revelation: what if the answer lay in an accessory that was both gentle on hair and easy to use? They set to work on a prototype that would not only protect hair overnight but also preserve hairstyles and save time each morning.
After months of trials, errors, and refinements, The Sleepy Scrunchies® was born: an accessory designed to deliver real results without compromise.
Designed by Women, for Women
Olivia and Ruby created The Sleepy Scrunchies® for women like them:
- Those who want to protect their hair without relying on heat styling.
- Those juggling responsibilities but dreaming of more peaceful mornings.
- Those who want an elegant, hassle-free solution.
They wanted to create more than just a product: an experience that saves time, builds confidence, and celebrates natural beauty.
A Movement of Confidence
Today, CurlyX is more than a brand. It’s a community. Every Sleepy Scrunchies® we sell helps a woman feel good about herself, protect what matters most—her hair, her time, and her confidence.
"We created The Sleepy Scrunchies® for ourselves, but also for all the women who, like us, deserve to wake up every morning feeling effortlessly beautiful."
Join the Journey
Whether you’re a busy woman, a hair care enthusiast, or simply someone tired of temporary fixes, you’re welcome to join our adventure. Together, we’re transforming hair care routines and proving that a good product can truly change lives.